Getting started with marketing can be tough, especially if you do not have the knowledge or expertise to begin. But how else do you get your products and services in front of your potential customers?
Hiring a digital marketing agency may be one way to improve your marketing.
And although there are several factors to consider, evaluating their marketing packages will have a significant impact on your decision.
What you will learn
- What are marketing packages
- What are the types of marketing packages
- What is the average cost of a good marketing package
- How to select the right marketing package for your business
What are marketing packages?
Marketing packages combine digital services in various scopes and shapes. These packages are usually delivered by marketing agencies. Each marketing package might vary in scope but will serve the same purpose of combining similar services into a single offer.
Businesses can have all marketing efforts in one location with a marketing bundle, rather than having to coordinate with numerous different digital companies.
It makes it simpler to maintain consistent brand messaging and apply marketing expertise across a range of industries.
Marketing packages are usually fairly customizable.
For example, a basic content marketing package may include a content audit and some content writing. But you should be able to add SEO for an additional fee.
Types of digital marketing packages
Many marketing agencies now offer pre-designed digital marketing packages. These packages come in variations, each tailored to different marketing or financial requirements.
Here are a few types of digital marketing packages.
Social media marketing packages
Social media packages promote businesses on various social media platforms. It uses techniques such as paid advertising, social posting, and moderation.
Social media marketing is a broad term, so the scope of social media services that can be outsourced is quite large.
Examples of services that are often bundled together in a social media marketing package are:
- creating a social media marketing strategy
- running a social media competitive analysis
- setting up social media profiles on various platforms
- creating social media posts and repurposing content
- distributing social media posts across various social platforms
- preparing complete social media management including moderation on social media accounts
- designing a social media customer service policy
- social media monitoring and crisis management
A social media management package should specify exactly what is included.
If you outsource only part of your social media presence, you still need to be ready to handle many social media marketing tasks yourself.
This includes monitoring and crisis management, as well as content creation and engagement with followers.
It might be best to choose a full-scope social media package in this case.
Email marketing packages
Email marketing packages are services bundled together and offered by digital marketing agencies.
They include all activities related to planning, sending, and analyzing email campaigns.
An email marketing package includes services such as:
- crafting email copy for various target groups
- creating complex email sequences (for example, for lead generation)
- sending out emails to a list of subscribers using email tools
- segmenting, cleaning, and verifying lists, keeping the email hygiene intact
- designing email templates for the client to use
- advanced list management, including lead nurturing
- integrating email marketing analytics and reporting
Some packages come with preconfigured email marketing and analytics tools.
Here's an example of what that may look like from Mayple.
eCommerce marketing packages
eCommerce marketing packages are designed specifically for online retailers.
They involve a variety of e-commerce strategies and tactics, including SEO, content, and email marketing packages.
eCommerce packages include the following services:
- creating and optimizing existing product descriptions
- taking and editing product photos and videos
- setting up an e-commerce platform
- installing a payment gateway integrated with the client’s systems
- integrating with other service providers and apps
These packages are often combined with other marketing services to maximize their effectiveness.
Content marketing packages
A content marketing package consists of planning, writing, optimizing, publishing, and analyzing content-related tasks.
A potential client's budget, resources, and goals will determine its scope.
A content marketing services’ package might include:
- creating a content strategy with the sales funnel in mind
- planning content distribution across social media
- putting a content plan in the form of a calendar
- briefing internal and external writers on content to create
- preparing graphic design and video materials
- writing scripts for webinars and podcasts
- high quality content creation
- content localization services for multilingual content
- planning and creating microcopy creation
- writing copy for landing pages and product pages
Statista observed the following versatility when it comes to outsourcing content creation services.
Graphic design tasks take the lead, followed by copywriting and editing.
Content marketing services are very popular among small business owners who have no content assets in hand.
Because building in-house content teams is rather time-consuming, using content marketing packages make a lot of business sense.
PPC marketing packages
PPC marketing packages are a collection of paid advertising services offered by agencies.
Using these packages, businesses can increase their visibility online and generate targeted traffic.
PPC marketing packages usually consist of:
- complex ad management
- running integrated online marketing campaigns across various platforms
- advertising monthly reports from Google Ads and Bing Ads
- analyzing conversion data from Google Analytics to increase sales
- having stand-ups with a dedicated account manager on improving SEO
- creating and optimizing advertising copy for small businesses
- preparing graphic design for the ads
A PPC marketing package is sometimes linked with social media or other digital marketing packages and may be offered by a single company.
Here is a snippet of a PPC marketing package by Watson Media.
This type of advertising requires more investment, called ad spend.
SEO marketing packages
SEO marketing packages are bulk solutions for improving organic website visibility with content and search engine optimization.
A SEO package may include
- bringing quality traffic to a site with the right SEO strategy
- acquiring external links or mentions
- building complex internal linking strategy
- running keyword research for search engine optimization purposes
- off-site optimization for small businesses
- on-page optimization for enterprises
- basic or advanced audit and recommendations to be applied
SEO marketing packages often complement either content services or PPC packages.
For example, keyword research can guide content strategy and can also be used to refine PPC campaigns.
Like other marketing activities, SEO may also involve the use of several specialized tools which are usually included in marketing packages.
Outdoor marketing packages
Outdoor marketing packages are extensive bundles of offline services for business promotion.
We’ve listed some examples of outdoor marketing activities:
- setting up, renting, and designing billboards
- designing and printing brochures and leaflets
- various types of transit advertising
- POS (point of sale) displays in offline locations
- direct mail campaigns in particular areas
- conference sponsorships
- guerilla marketing activities
They might be combined with online marketing packages for better results.
These packages can be particularly effective for small businesses with a local focus and community.
In high-traffic areas, posters can provide high visibility, making them ideal for increasing brand awareness among new clients.
Printed materials can also provide a more personal touch, delivering detailed information directly into the hands of potential customers.
TBP Media, for example, offers various outdoor services.
All of these activities can boost impulse purchases and conversions while also improving a brand's reputation.
These outdoor marketing activities can be effective on their own.
But they can also be used with online marketing tactics to help with customer generation.
A digital board at a bus stop, for example, could direct people to landing pages via QR code, bridging the physical and digital worlds.
General digital marketing packages
General digital marketing packages are all-encompassing bundles of promotional services.
Basically, it's everything else that isn't in a category of its own.
As part of these integrated marketing packages, you will be able to choose from a wide array of online marketing strategies.
Some examples within a digital marketing package include:
- PR activities including press releases and speaking gigs
- consulting services with a dedicated account manager
- influencer marketing campaigns on niche media
- community management on social media groups
- customer base segmentation in external tools
- video marketing and distribution
- revenue growth analysis with refreshing a pricing strategy
- podcast marketing and securing host placements
- affiliate marketing strategy for the client’s accounts
- new website design and implementation
- chatbot development and installation
- voice search optimization
- augmented reality (AR) marketing
and more.
This list will undoubtedly grow as new services come and go. Here's an example of a video marketing package from Mirrorless Prod.
Whether used as standalone strategies for small businesses or with other marketing efforts, these packages offer comprehensive solutions for the online promotion of your business.
How much do marketing packages cost?
For a basic digital marketing package, prices can start as low as $1,000 per month.
For this price, you can expect to receive only starter services. Hourly rates can range from $25 to $500 per hour, depending on the type of work and level of seniority required.
Marketplaces like Upwork or Fiverr often offer digital marketing packages on a budget. Industry influencers might charge hundreds of dollars for even a small package.
However, the final price tags are always put together using a variety of factors.
And the main one here is, of course, the scope of services.
You'll pay more if you need more.
If you choose a few packages from one provider, you might end up paying less than if you decided to outsource these services to different companies.
More services might come with a discount, or you may be offered something extra as a "thank you”.
There are also some services that are priced on an hourly basis and not in one package.
Between a simple graphic design and a complex brand strategy, there might be quite a difference in rates. Therefore, always research rates in your industry.
Checklist to choose marketing packages
To make sure you have covered all the bases before signing a marketing contract, review our handy marketing package checklist below.
Specify your goals
Do you want to increase brand awareness, generate leads, boost sales, or improve customer retention?
Or, for everything all at once?
The marketing package you choose should help you reach these goals.
Define your audience
What kind of customer do you want to sell to, actually?
Different marketing packages may be more effective for different demographics.
For instance, social media marketing packages might be more suitable if your target audience is younger. Not all social media platforms are relevant for your target group.
Let’s say that your target audience is really young.
TikTok might be the most appropriate platform for you.
Have a budget
How much are you willing to spend on marketing?
A bad idea would be to spend all of your marketing budget on one campaign.
Different packages come at different price points. You should choose one that fits within your budget but also offers a good ROI that you can easily track.
You don't need to outsource the entire marketing process right now, especially if you aren't sure about the budget.
Start with one or two packages and then move on as you see fit.
Examine the package
Does your package cover all the marketing channels that are relevant to your business?
There are some agencies and providers with fixed packages that cannot be customized.
However, an increasing number of agencies are now offering flexible packages.
Consider asking your chosen provider if they can customize that marketing package based on your specific needs.
If that’s not the case, you might be better off working with someone who can tailor an offer to what you need.
Verify credibility
Check the portfolio of the agency offering the marketing package. Look at their case studies and reviews to see if they have a proven track record of delivering good results.
Checking out testimonials on comparison sites like Clutch can bring you one step closer to partnering with that agency.
Consider looking for actual implementations of a particular marketing package before choosing one.
These should include details about the results as well as the methods and workflow used to achieve them.
Assess flexibility
Marketing needs can change over time. Select a package that allows you to add or remove services as your business needs change. This will ensure that you can easily adapt and meet your evolving marketing needs.
If you're planning to scale your business, this will also make your decision easier, as you can continue to grow your business with the help of your digital marketing package provider.
If they're not ready to scale with you, maybe they aren't the best choice.
Key takeaways
- A marketing package comes in a variety of shapes, sizes, and strengths. While they often complement each other, the right package can also work effectively as a standalone solution.
- When selecting a marketing package and its provider, keep your budget and needs in mind. Evaluating the provider's capabilities and portfolio can offer valuable insights into their suitability.
- The cost of a digital marketing package can vary significantly. This depends on factors such as the range of services included or the provider's location, among others. Budgeting for marketing should take these potential variations into account.
Conclusion
Picking the right marketing package can ensure that your agency is capable of meeting your needs. It's not a particularly complex decision but choosing an inappropriate package can lengthen the time to achieve your results.
Select your package based on your requirements and an agency's ability to meet them based on their previous work, industry expertise and of course, budgetary compliance.
