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Pick and test your free, 7-day plan

Simplify SEO from day one

Custom CSS
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essential
For small business owners and freelancers
$89
per month
Start for free
Write + optimize articles with Content Editor
Up to 30 articles
$69
per month, billed yearly $828
Start for free
Write + optimize articles with Content Editor
Up to 360 articles
Keyword Research
Invite 2 team members
Compare all features
SCALE AI
For agencies and teams looking to scale up with AI
$219
per month
Start for free
Write + optimize articles with Content Editor
Up to 100 articles

Generate ready-to-rank AI articles
Up to 10 AI articles

$179
per month, billed yearly $2,148
Start for free
Write + optimize articles with Content Editor
Up to 1200 articles

Generate ready-to-rank AI articles
Up to 120 AI articles

Audit
Keyword Research
Invite 5 team members
Personalized onboarding
Compare all features
Enterprise
For large agencies & marketing teams
from
$399
per month, billed yearly
Contact Sales
Write + optimize a custom number of articles with Content Editor
Generate a custom number of ready-to-rank articles with AI
Audit
Keyword Research
Custom team size
Personalized onboarding
Priority support
SERP Analyzer
White Label
API
Compare all features
Is your plan missing something?

Don't worry! You can purchase Add-ons or AI packages at any time you need them.
AI article available for $19 or less each per additional.

Not sure which plan to choose?
Custom CSS
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Rated 4.8 / 5 stars
of 500+ Reviews on G2
Yearly billing (Save up to $480)
ESSENTIAL
For small business owners and freelancers
SCALE
For mid-sized agencies & marketing teams
SCALE AI
For agencies and teams looking to scale up with AI
Enterprise
For large agencies & marketing teams
TOOLS
Content Editor
Write smarter with guidelines and handy content suggestions.
360 articles /year
30 articles /month
$5 per additional
1200 articles /year
100 articles /month
$1 per additional
1200 articles /year
100 articles /month
$1 per additional
Custom
Custom price
AI Articles
Create ready-to-rank articles in minutes.
0 AI articles /year
0 AI articles /month
$29 $19 or less per additional
0 AI articles /year
0 AI  articles /month
$29 $19 or less per additional
120 AI articles /year
10 AI articles /month
$29 $19 or less per additional
Custom
Custom price
Keyword Research
Create SEO-ready content strategy in minutes.
100 searches /day
100 searches /day
100 searches /day
Custom
ADD-ONS
Audit
$49
100 audits/month
100 audits/month
100 audits/month
Custom
SERP Analyzer
$29
100 searches/day
$29
100 searches/day
$29
100 searches/day
Custom
White Label
API
other features
Team members
2
5
more seats on demand
5
more seats on demand
Custom
Shareable articles
Plagiarism checker
Insert Terms
Google Docs integration
WordPress integration
Jasper integration
Contentful integration
Personalized onboarding
Quarterly business review meetings
Dedicated CSM
Priority support
Legal Assistance
PO and annual invoicing

Frequently Asked Questions

How does the 7-day trial work?

Whether you’re a freelancer, affiliate, agency, or part of an SEO or marketing team, Surfer’s 7-day trial is the easiest way to see for yourself the impact Surfer can have on your business. To start a trial, select your desired post-trial plan (Essential, Scale, Scale AI) and click “Start for free”

You’ll have 7 days to explore our most popular features: Content Editor and Keyword Research (each with 5 credits). The trial also includes access to Surfer AI.

If Surfer isn’t what you expected, you can simply cancel your subscription before the trial ends—no ifs, buts, or hassle. We'll only ask for your feedback, which will help us help you better in the future.

What payment methods do you accept?

We accept credit and debit cards (monthly & yearly subscriptions), and bank transfers (yearly subscriptions only). We do not support PayPal payments.

Can I upgrade or downgrade my account after purchase?

Absolutely! You can upgrade or downgrade your subscription from the in-app billing section under the Change Plan button at any time. For assistance, feel free to reach out to us via chat or at [email protected]!

How does Surfer work?

Surfer merges content strategy, creation, and optimization into one smooth process. Surfer helps agencies, content creators, and teams grow brands, organic traffic, and revenue, utilizing NLP solutions, machine learning, artificial intelligence, and over 500 web signals analyzed in real time.

All guidelines provided are real-time, data-driven-based, and Google-compliant. Content research is handled by Keyword Research, Topical Map helps with choosing the best topics to reach topical authority in your chosen niche, Content Editor supports writing and optimizing, while ready-to-rank content is generated via Surfer AI

To top it off, Audit will help you monitor, manage, and improve your content process, whether you work alone or in a large team. For more information, please visit our Knowledge Base.

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Currently, Surfer AI supports English, French, German, Dutch, Danish, Polish, and Spanish.

What is NLP?

NLP stands for Natural Language Processing.

NLP enables Google to understand natural language just like humans do - this is how language models such as BERT or MUM interpret text, search queries, video, and even audio.

The NLP-based algorithms at Google interpret the meaning, structure, and sentiment of your text. They assess how relevant your content is to your niche, which impacts your rankings.

At Surfer, we use NLP to extract relevant entities related to your main keyword. With NLP-based guidelines, you'll know which terms you should use, where, and how often - to let Google know your content is relevant to what users are looking for.

Who uses Surfer?

Surfer is used by agencies, in-house marketing teams, freelancers, and small business owners looking to scale up their content marketing strategy and skyrocket organic traffic from their websites. The Surfer community continues to grow every day and currently includes 150,000+ active users from 159+ countries. Among them are renowned brands, such as Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks, and, hopefully, you! 🤞

What is the difference between a feature, an on-demand feature, and an add-on?

Features are included in the plans. Some features may vary between the plans (see: Compare Plans). On-demand Content Editor and Surfer AI articles, as well as add-ons, can be purchased on top of the plan subscription. 

The only exception is Enterprise - all solutions, add-ons, and Surfer AI articles are included. This plan has the best value-to-price ratio 👌

How do I buy Surfer AI or add-ons?

Add-ons can be purchased on-demand inside the app, through your Billing page. To buy any add-ons, you must activate your subscription plan first. 

With Surfer AI you have two options:

  • Choose our Scale AI or Enterprise plan with recurring AI articles and save money.
  • Purchase AI bundles on demand, for any subscription. You can do so from the app, by clicking the "Buy AI credits" button on the bottom-left corner of your dashboard

Can I purchase more Content Editor articles? What is the overage cost?

Yes - we do allow overages (usage above your plan’s limit in a pay-as-you-go model). The Organization Admin can always purchase additional Content Editor credits on demand (1 Content Editor article = 1 Content Editor credit). The Organization Admin can also enable overages for all Organization Members from within the app. Usage over your limits is charged when:

A. Your overage is lower than your plan's threshold: at the end of your billing period, alongside the renewal, or when you change your plan (upgrades and downgrades).

B. Your overage is equal to or higher than your plan’s threshold: immediately. Plan's thresholds:

  • Starter: 5 Content Editor articles
  • Scale: 10 Content Editor articles
  • Scale AI: 10 Content Editor articles

Will my unused credits be carried over to the next billing cycle?

Unused credits do not roll over to the next month. The only exception is when upgrading to a different plan.

What is your cancellation policy?

To minimize the hassle on your side, we automatically renew your plan for each new billing period.

You can turn off the auto-renewal feature at any point via the in-app Billing page.

This will not result in an immediate closure of your account or its deletion - we simply won’t renew your ongoing plan for the next billing period. You'll have access to the app until the end of the already-paid billing period, regardless of the exact date you cancel.

If you forgot about turning it off and already have an overdue invoice - please reach out to the Support team via chat or email and we'll cancel your account with immediate effect, should the plan's quota be unused.

If I choose the annual plan, do I have to pay upfront for the entire year?

Yes. Upon finalizing the purchase, you’ll be charged for the entire year. Remember: choosing the annual plan gives you a discount of up to 23% in comparison to the monthly payments. Don’t miss out!

If I have the annual plan, do my credits reset yearly or monthly?

Your credits reset yearly or after changing your plan (upgrades and downgrades).

Show all

Surf's Up

What Our Customers are Saying

"We have been using Surfer AI for a couple of weeks now and it’s a blast. The content quality is top notch and you really feel the value of AI when built for a specific use case. We increase our production capacity and still maintain super high quality. I can highly recommend trying Surfer AI!"
Niklas Buschner
LinkedIn
“My first question when I start working with a copywriter is: Do you use Surfer SEO? If the answer is: YES I know that it will speed up our cooperation and the whole process will be much easier.Surfer SEO is a good litmus paper for deciding whether a content strategy will work well and I strongly recommend it for everyone who wants to acquire more Organic Visibility in Google.”
Jarek Siekierski
Owner Datgrowth
"Surfer has been an absolute game-changer for our digital marketing efforts! I've tried numerous SEO tools, but none have impressed me as much as Surfer. One of the standout features of Surfer is its Content Editor.

This tool has completely revolutionised the way I create and optimise content.

I would recommend it to any online business."
"Surfer has quickly become essential in our SEO workflow at ClickUp. The search console integration with Content Planner has helped us automate crucial steps in our optimization process. With an unmatched NLP engine and easy-to-use content editor, Surfer is a key addition to any SEO team's toolbox."
"I’ve used Surfer to create content hubs that earn over 200,000 clicks per month and earned over $500,000 traffic value per month.With a best-in-class content editor and a whip smart team behind them, there’s never been a better time to try Surfer!"
"This year, my agency wrote 1,975,002 words with Surfer. The writers know exactly which words they should use, and how they should use them. They get the content length and topic suggestions which speeds up the process. Most importantly, they genuinely enjoy working with Content Editor. We would be lost without it."
Craig Dewart
My Content Pal
"Surfer’s analysis told me to delete 22,000 words of content which was...weird. So I deleted 85% of my content including 901 blog comments. 2 days after doing precisely what Surfer told me to do, I moved straight into the number 1 position."
"With NLP words introduced into three, already optimized articles, we managed to reach the top five in Google search for relevant keywords. Within the first month of using Surfer, we recorded 15% organic traffic growth. Now it's an essential part of our content creation process."
Oksana Kosachenko
GetResponse
"Surfer AI has been SUPER helpful in getting my content marketing campaign from 0 to 60 in seconds! The AI-generated content is spot-on and only takes a minimal amount of editing before it’s ready to publish. It’s affordable, high-quality, and easy to publish directly onto my WordPress website. What more could you ask for?!"
"With the Content Editor’s help, I created 32 high-quality text briefings in 4,5 hours (keyword research and competitor analysis included). It was enough to fill in the editorial calendar for the next two months."
"I’ve been using Surfer AI for about a month now and it has been a game changer for me. I’m able to push out content a lot faster than ever before. Not just able to push out content, but content that’s highly optimized quality content that ranks. There are no other tools on the market that’s currently doing this and I’m glad it’s Surfer. I’ve been using Surfer SEO for a good while to optimize my content manually, but it was always a time consuming task. I think you all hit the nail with Surfer AI."
"Surfer is a quick yet extremely accurate way to get data-driven advice for your site. I've seen ranking gains in many different niches by applying its suggestions. Bonus: It takes the data and presents it in such a way that even beginner SEOs would understand so... you can outsource the actions as well."
We use SurferSEO for multiple languages / markets across South East Asia. It has allowed us to scale-up content production and grow significantly, saving our writers hours of research time. Using Surfer we can be confident that distributed teams adhere to the same SEO workflow, with custom guidelines for each SERP. It's become an essential tool in making sure our old content stays fresh, while new pages move into range fast.
"Before Surfer SEO AI, finding a streamlined SEO approach felt like a challenge. With their AI-powered technology, that issue quickly became a thing of the past.

I no longer need to worry about missing key SEO opportunities; Surfer has me covered.Also, including Natural Language Processing (NLP) keywords has been another game-changer. Surfer AI effortlessly identifies and incorporates these crucial elements, giving my content a significant advantage.
Chad Sibila
chadsibila.com
"It wasn’t that long ago that I was vehemently against using AI content on any website that you cared about. And if it weren’t for Surfer AI, I would still think that."
"Instead of manual research, which takes A LOT of time, I get a comprehensive competition analysis I can rely on. Running a successful SEO campaign for my target keyword is much easier now. I can increase SEO traffic for the entire site quickly."
Daniel Wolszon
Team leader in iCEA
"Surfer is the perfect balance between ease of use and depth of data. They understand SEO and make optimizing for your queries accessible to the masses."
Gaël Breton
Authority Hacker
"My blog has been idle for a year and I finally got back to it in July. I used Surfer to write an article that was posted on July 10 and is already ranking on page 1 of Google!"
"We use Surfer every single day, not only to optimize our own website but to optimize our client's websites also. Surfer's 'Content Editor' makes it so easy to successfully rank your important pages on Google. We're consistently seeing great improvements in search results from using Surfer."
Paul Carey
“SurferSEO has completely flipped our content strategy on its head - In a good way!”
Casey Jones
CJ&CO
"Surfer SEO is our go-to tool for content creation and optimization following SEO practices. It has helped us generate organic traffic for all of our clients. If you are in the digital marketing space, then this tool is a must!"
Diell Behra
"SurferSEO is a super easy-to-use tool for our on-page optimisation needs. In particular, we like the SERP Analyzer because we can easily compare our pages against top competitors and get detailed instructions on how to optimise our content better - what other keywords to include, the optimal keyword density, length of the article etc.!"
Charmaine Chee
Truly Experiences